Event monitoring platform
RMA - Visual Website Redesign
This project was completed during my internship at RaveMeAway, where I worked as an Interaction Designer on the redesign of the company’s website. The goal was to refresh the site’s visual identity, improve clarity of the information displayed, and better communicate the platform’s value to users. I focused on UI design, layout refinement, and visual hierarchy, ensuring the redesigned website aligned with brand goals while following strong usability and web design principles.
Timeline
Initial website redesign completed over several weeks, from exploration to final visual designs.
Background
RaveMeAway’s existing website needed a visual refresh to improve first impressions and clearly communicate the platform’s purpose and offerings. While the product itself was strong, the website lacked visual clarity and a cohesive structure, which made it difficult for users to quickly understand the brand and its value.
This project focused on redesigning the website to present the brand more confidently, improve content hierarchy, and showcase strong website and UI design fundamentals aligned with the company’s positioning.
This section outlines how the website redesign progressed from initial evaluation to polished, handoff-ready designs, balancing visual improvements with clarity and brand alignment.
Research & Planning
I reviewed the existing RaveMeAway website to identify visual inconsistencies, layout issues, and areas where messaging felt unclear or overwhelming. I also analyzed comparable platforms and modern web design patterns to understand expectations around aesthetics, structure, and first impressions for similar products.
Design & Prototyping
I explored multiple layout directions, typography styles, and color treatments to improve visual hierarchy, spacing, and readability. These explorations were translated into wireframes and high-fidelity screens that emphasized clearer content structure, stronger visual balance, and more intentional use of space.
Implementation
Final design files and responsive layouts were prepared for handoff, with careful attention to consistency across pages and components. Design decisions focused on maintaining a cohesive visual language while ensuring scalability for future website updates.
Testing & Optimization
Design iterations were refined based on internal feedback, with adjustments to spacing, alignment, contrast, and CTA placement. These refinements improved overall clarity, visual polish, and the effectiveness of key calls to action.
The website redesign focused on improving visual clarity, hierarchy, and first impressions while maintaining alignment with RaveMeAway’s brand identity and goals.
Modern Visual Refresh
Layouts, typography, and color usage were updated to create a cleaner and more contemporary look. Design decisions emphasized readability, consistency, and visual balance to improve overall perception of quality and professionalism.
Improved Content Hierarchy
Page sections were reorganized to guide user attention more intentionally, making key information easier to scan and understand. Clear visual hierarchy helped reduce cognitive load and improved the flow of information across pages.
Stronger First Impression
The landing experience was redesigned to immediately communicate credibility and purpose, helping users quickly understand the brand and its offering within the first few interactions.
The redesigned website resulted in improved visual consistency, clearer content presentation, and a more confident first impression aligned with RaveMeAway’s brand.
Enhanced Visual Consistency
The updated layouts, typography, and color usage created a more cohesive visual system across pages, reducing inconsistency and strengthening the overall brand presence.
Improved Clarity and Readability
Clearer hierarchy, spacing, and alignment made content easier to scan and understand, helping users quickly grasp key information without unnecessary visual friction.
Portfolio-Ready Outcome
The final designs were polished, consistent, and ready for handoff, meeting internal expectations for quality, clarity, and brand alignment.