Event monitoring platform
RMA - Visual Website Redesign
Timeline
Initial website redesign completed over several weeks, from exploration to final visual designs.
Background
RaveMeAway’s existing website needed a visual refresh to improve first impressions and overall clarity. This project focused on redesigning the site to look more modern, engaging, and polished, while clearly presenting the brand and its core offering. The goal was to strengthen visual appeal and showcase strong website and UI design fundamentals.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Reviewed the existing website to identify visual inconsistencies, layout issues, and areas of confusion. Analyzed similar platforms and modern web design patterns to understand expectations for aesthetics, structure, and first impressions.
Design & Prototyping
Explored multiple layout directions, typography styles, and color treatments. Designed wireframes and high-fidelity screens focused on improved hierarchy, spacing, and visual balance.
Implementation
Prepared final design files and responsive layouts for handoff. Ensured design consistency across pages and components to create a cohesive website experience.
Testing & Optimization
Iterated on visual details based on feedback, refining spacing, alignment, contrast, and CTA placement to improve clarity and polish.
Modern Visual Refresh
Updated layouts, typography, and color usage to create a cleaner and more contemporary look.
Improved Content Hierarchy
Reorganized sections to guide attention and make key information easier to scan.
Stronger First Impression
Designed a visually engaging landing experience that communicates credibility and professionalism.
Enhanced Visual Consistency
The redesign created a more cohesive and unified visual identity across the site.
Improved Clarity and Readability
Clearer hierarchy and spacing made content easier to understand at a glance.
Portfolio-Ready Outcome
The final designs demonstrate strong website UI skills, layout control, and visual judgment.